/* AdSignal Briefs — landing styles */
:root {
  --bg: #f6f3ec;
  --bg-2: #efeae0;
  --bg-3: #e8e2d4;
  --ink: #171815;
  --ink-2: #2a2c27;
  --ink-3: #5a5b54;
  --ink-4: #8c8d84;
  --line: #1718151a;
  --line-2: #17181533;
  --paper: #fbf9f3;
  --accent: oklch(50% 0.13 255);
  --accent-soft: oklch(50% 0.13 255 / 0.08);
  --accent-ink: oklch(35% 0.12 255);
  --positive: oklch(48% 0.11 155);
  --warn: oklch(58% 0.13 60);
  --danger: oklch(52% 0.18 25);

  --font-sans: "Inter Tight", "Inter", -apple-system, system-ui, sans-serif;
  --font-serif: "Instrument Serif", "Iowan Old Style", Georgia, serif;
  --font-mono: "JetBrains Mono", "SF Mono", ui-monospace, monospace;

  --radius: 6px;
  --radius-lg: 10px;
  --pad-section: clamp(72px, 9vw, 128px);
  --container: 1240px;
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

body {
  font-feature-settings: "ss01", "cv11";
}

a { color: inherit; text-decoration: none; }

::selection { background: var(--ink); color: var(--bg); }

.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
}

/* === Type scale === */
.eyebrow {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-3);
  font-weight: 500;
}
.eyebrow .dot {
  display: inline-block;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
  margin-right: 8px;
  vertical-align: middle;
  transform: translateY(-1px);
}

.h-display {
  font-family: var(--font-sans);
  font-size: clamp(44px, 6.2vw, 84px);
  line-height: 0.98;
  letter-spacing: -0.035em;
  font-weight: 500;
  margin: 0;
  text-wrap: balance;
}
.h-display em {
  font-family: var(--font-serif);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.01em;
}

.h-section {
  font-family: var(--font-sans);
  font-size: clamp(32px, 4vw, 52px);
  line-height: 1.04;
  letter-spacing: -0.028em;
  font-weight: 500;
  margin: 0 0 24px;
  text-wrap: balance;
}
.h-section em {
  font-family: var(--font-serif);
  font-style: italic;
  font-weight: 400;
}

.h-card {
  font-family: var(--font-sans);
  font-size: 19px;
  line-height: 1.25;
  letter-spacing: -0.012em;
  font-weight: 500;
  margin: 0 0 8px;
}

.lede {
  font-size: 19px;
  line-height: 1.45;
  color: var(--ink-2);
  letter-spacing: -0.005em;
  text-wrap: pretty;
  max-width: 56ch;
}

.body { color: var(--ink-2); }
.muted { color: var(--ink-3); }
.tiny { font-size: 13px; line-height: 1.45; }
.mono { font-family: var(--font-mono); font-size: 12px; letter-spacing: 0.01em; }

/* === Buttons === */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 13px 18px;
  border-radius: var(--radius);
  font-family: var(--font-sans);
  font-size: 14px;
  font-weight: 500;
  letter-spacing: -0.005em;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 120ms ease, background 120ms ease, color 120ms ease, border-color 120ms ease;
  white-space: nowrap;
}
.btn:active { transform: translateY(1px); }
.btn-primary {
  background: var(--ink);
  color: var(--bg);
}
.btn-primary:hover { background: #000; }
.btn-primary .arrow { transition: transform 200ms ease; }
.btn-primary:hover .arrow { transform: translateX(3px); }
.btn-secondary {
  background: transparent;
  color: var(--ink);
  border-color: var(--line-2);
}
.btn-secondary:hover { border-color: var(--ink); background: var(--bg-2); }
.btn-ghost {
  background: transparent;
  color: var(--ink);
  padding: 10px 0;
}
.btn-ghost:hover { color: var(--accent); }

/* === Nav === */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: color-mix(in oklab, var(--bg) 88%, transparent);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color 200ms ease;
}
.nav.scrolled { border-bottom-color: var(--line); }
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px 32px;
  max-width: var(--container);
  margin: 0 auto;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-sans);
  font-size: 16px;
  font-weight: 500;
  letter-spacing: -0.02em;
}
.brand .glyph {
  width: 22px; height: 22px;
  display: inline-flex; align-items: center; justify-content: center;
}
.brand .glyph svg { width: 22px; height: 22px; display: block; }
.brand-mark { color: var(--ink); }
.brand-suffix { color: var(--ink-3); font-weight: 400; }

.nav-links {
  display: flex;
  gap: 28px;
  font-size: 14px;
  color: var(--ink-3);
}
.nav-links a {
  position: relative;
  padding: 4px 0;
  transition: color 150ms ease;
}
.nav-links a:hover, .nav-links a.active { color: var(--ink); }
.nav-links a.active::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: -2px;
  height: 1px;
  background: var(--ink);
}
.nav-cta { display: flex; gap: 10px; align-items: center; }

@media (max-width: 820px) {
  .nav-links { display: none; }
}

/* === Hero === */
.hero {
  padding: 56px 0 96px;
  position: relative;
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 56px;
  align-items: center;
}
@media (max-width: 980px) {
  .hero-grid { grid-template-columns: 1fr; gap: 40px; }
}

.hero-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 28px;
  padding: 6px 12px 6px 10px;
  border: 1px solid var(--line-2);
  border-radius: 999px;
  background: var(--paper);
}
.hero-eyebrow .pulse {
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 0 0 var(--accent);
  animation: pulse 1.8s infinite;
}
@keyframes pulse {
  0% { box-shadow: 0 0 0 0 color-mix(in oklab, var(--accent) 60%, transparent); }
  70% { box-shadow: 0 0 0 8px color-mix(in oklab, var(--accent) 0%, transparent); }
  100% { box-shadow: 0 0 0 0 color-mix(in oklab, var(--accent) 0%, transparent); }
}

.hero-title { margin-bottom: 24px; }

.hero-sub {
  font-size: 18px;
  line-height: 1.5;
  color: var(--ink-2);
  max-width: 56ch;
  margin: 0 0 36px;
  text-wrap: pretty;
}

.hero-ctas {
  display: flex;
  gap: 12px;
  margin-bottom: 24px;
  flex-wrap: wrap;
}

.hero-proof {
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 13px;
  color: var(--ink-3);
  font-family: var(--font-mono);
  letter-spacing: 0.01em;
}
.hero-proof .bar {
  flex: 0 0 1px;
  height: 16px;
  background: var(--line-2);
}

/* Hero figure */
.hero-figure {
  position: relative;
  font-family: var(--font-sans);
}
.report-card {
  background: var(--paper);
  border: 1px solid var(--line-2);
  border-radius: var(--radius-lg);
  box-shadow: 0 1px 0 rgba(23,24,21,0.04), 0 30px 60px -30px rgba(23,24,21,0.18);
  overflow: hidden;
  transform: rotate(-0.4deg);
}
.report-card .rc-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px 18px;
  border-bottom: 1px solid var(--line);
  background: linear-gradient(180deg, var(--paper), var(--bg-2));
}
.rc-head .rc-tabs { display: flex; gap: 18px; font-family: var(--font-mono); font-size: 11px; color: var(--ink-3); text-transform: uppercase; letter-spacing: 0.08em;}
.rc-head .rc-tabs span.active { color: var(--ink); position: relative;}
.rc-head .rc-tabs span.active::after{ content:""; position:absolute; left:0; right:0; bottom:-15px; height:1px; background: var(--ink);}
.rc-head .rc-stamp {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-3);
  display: inline-flex; align-items: center; gap: 6px;
}
.rc-head .rc-stamp .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--positive); }

.report-card .rc-title {
  padding: 20px 22px 8px;
}
.rc-title h3 {
  font-size: 17px;
  letter-spacing: -0.018em;
  margin: 0 0 4px;
  font-weight: 500;
}
.rc-title .rc-meta { display: flex; gap: 14px; font-family: var(--font-mono); font-size: 11px; color: var(--ink-3); }
.rc-title .rc-meta b { color: var(--ink); font-weight: 500; }

.rc-table {
  width: 100%;
  border-collapse: collapse;
  font-family: var(--font-mono);
  font-size: 11px;
}
.rc-table th, .rc-table td {
  padding: 10px 14px;
  text-align: left;
  border-bottom: 1px solid var(--line);
  white-space: nowrap;
}
.rc-table thead th {
  font-weight: 500;
  color: var(--ink-3);
  text-transform: uppercase;
  font-size: 10px;
  letter-spacing: 0.08em;
  background: var(--bg-2);
}
.rc-table tbody tr:hover { background: var(--bg-2); }
.rc-table .brand-cell { color: var(--ink); font-weight: 500; font-family: var(--font-sans); font-size: 12.5px; letter-spacing: -0.01em; }
.rc-table .signal { display: inline-flex; align-items: center; gap: 6px; }
.rc-table .signal .meter { display: inline-block; width: 38px; height: 4px; background: var(--bg-3); border-radius: 2px; position: relative; overflow: hidden;}
.rc-table .signal .meter i { position: absolute; left:0; top:0; bottom:0; background: var(--accent); border-radius: 2px;}
.rc-table .pill {
  display: inline-block;
  padding: 2px 7px;
  border-radius: 3px;
  font-size: 10px;
  letter-spacing: 0.04em;
  background: var(--bg-2);
  color: var(--ink-2);
  border: 1px solid var(--line);
}
.rc-table .pill.green { color: var(--positive); border-color: color-mix(in oklab, var(--positive) 30%, transparent); background: color-mix(in oklab, var(--positive) 8%, transparent); }

/* Floating creative card */
.creative-floater {
  position: absolute;
  right: -14px;
  bottom: -28px;
  width: 280px;
  background: var(--paper);
  border: 1px solid var(--line-2);
  border-radius: var(--radius-lg);
  padding: 16px;
  box-shadow: 0 30px 50px -25px rgba(23,24,21,0.25);
  transform: rotate(2.2deg);
  font-size: 13px;
}
.creative-floater .cf-head {
  display: flex; align-items: center; justify-content: space-between;
  font-family: var(--font-mono); font-size: 10px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--ink-3);
  margin-bottom: 10px;
}
.creative-floater .cf-thumb {
  aspect-ratio: 4/5;
  background:
    repeating-linear-gradient(135deg, var(--bg-2) 0 8px, var(--bg-3) 8px 16px);
  border-radius: 4px;
  position: relative;
  overflow: hidden;
  margin-bottom: 12px;
  border: 1px solid var(--line);
}
.creative-floater .cf-thumb .play {
  position: absolute; inset: 0; display: grid; place-items: center;
}
.creative-floater .cf-thumb .play svg { width: 36px; height: 36px; opacity: 0.85; }
.creative-floater .cf-row { display: flex; gap: 8px; align-items: baseline; margin-bottom: 6px; }
.creative-floater .cf-row .k { font-family: var(--font-mono); font-size: 10px; color: var(--ink-3); text-transform: uppercase; letter-spacing: 0.08em; min-width: 56px; }
.creative-floater .cf-row .v { color: var(--ink); font-size: 12.5px; line-height: 1.35; }

/* Trust strip */
.trust {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 22px 0;
  background: var(--bg);
}
.trust-inner {
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
  justify-content: space-between;
}
.trust-label { font-family: var(--font-mono); font-size: 11px; color: var(--ink-3); text-transform: uppercase; letter-spacing: 0.08em;}
.trust-stats { display: flex; gap: 32px; flex-wrap: wrap; }
.trust-stat { display: flex; flex-direction: column; gap: 2px;}
.trust-stat .v { font-family: var(--font-sans); font-size: 22px; letter-spacing: -0.02em; font-weight: 500;}
.trust-stat .k { font-family: var(--font-mono); font-size: 10px; color: var(--ink-3); text-transform: uppercase; letter-spacing: 0.08em; }

/* === Section base === */
section.s {
  padding: var(--pad-section) 0;
  border-top: 1px solid var(--line);
}
.section-head {
  display: grid;
  grid-template-columns: 1fr 1.5fr;
  gap: 48px;
  margin-bottom: 56px;
  align-items: end;
}
@media (max-width: 820px) { .section-head { grid-template-columns: 1fr; gap: 16px; } }
.section-head .label { display: flex; flex-direction: column; gap: 16px; }

/* === Pain === */
.pain-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border: 1px solid var(--line-2);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--paper);
}
@media (max-width: 820px) { .pain-grid { grid-template-columns: 1fr; } }
.pain-cell {
  padding: 28px 28px 24px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  display: flex; gap: 16px;
  align-items: flex-start;
}
.pain-cell:nth-child(even) { border-right: none; }
.pain-cell:nth-last-child(-n+2) { border-bottom: none; }
@media (max-width: 820px) {
  .pain-cell { border-right: none; }
  .pain-cell:not(:last-child) { border-bottom: 1px solid var(--line); }
}
.pain-cell .num {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--ink-3);
  letter-spacing: 0.06em;
  flex: 0 0 32px;
  padding-top: 4px;
}
.pain-cell .body { font-size: 16px; line-height: 1.45; color: var(--ink-2); }
.pain-cell .body b { color: var(--ink); font-weight: 500; }

.pain-punch {
  margin-top: 36px;
  padding: 28px 32px;
  border: 1px solid var(--ink);
  background: var(--ink);
  color: var(--bg);
  border-radius: var(--radius-lg);
  display: flex;
  align-items: center;
  gap: 24px;
  justify-content: space-between;
  flex-wrap: wrap;
}
.pain-punch .pp-text { font-size: 22px; letter-spacing: -0.018em; line-height: 1.2; max-width: 60ch; font-weight: 400;}
.pain-punch .pp-text em { font-family: var(--font-serif); font-style: italic; }

/* === Solution / I/O table === */
.io-grid {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 48px;
  align-items: start;
}
@media (max-width: 980px) { .io-grid { grid-template-columns: 1fr; } }

.io-table {
  border: 1px solid var(--line-2);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--paper);
}
.io-row {
  display: grid;
  grid-template-columns: 1fr 24px 1fr;
  align-items: center;
  padding: 18px 22px;
  border-bottom: 1px solid var(--line);
  gap: 12px;
}
.io-row:last-child { border-bottom: none;}
.io-row .in, .io-row .out {
  font-size: 14px;
  line-height: 1.35;
}
.io-row .in { color: var(--ink-3); font-family: var(--font-mono); font-size: 12.5px; }
.io-row .out { color: var(--ink); font-weight: 500; letter-spacing: -0.005em; }
.io-row .arr { color: var(--ink-4); font-family: var(--font-mono); justify-self: center; }
.io-head {
  display: grid;
  grid-template-columns: 1fr 24px 1fr;
  padding: 12px 22px;
  background: var(--bg-2);
  border-bottom: 1px solid var(--line);
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-3);
}

/* === What you get cards === */
.cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
@media (max-width: 980px) { .cards { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .cards { grid-template-columns: 1fr; } }
.card {
  padding: 32px 28px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 12px;
  position: relative;
  transition: background 200ms ease;
}
.card:hover { background: var(--paper); }
.card .num {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--ink-3);
  letter-spacing: 0.06em;
  margin-bottom: 28px;
  display: flex;
  justify-content: space-between;
}
.card .num .tag {
  display: inline-flex; align-items: center; gap: 6px;
  color: var(--ink-3);
}
.card .num .tag::before {
  content:"";
  width: 6px; height: 6px; border-radius: 50%; background: var(--accent);
}
.card .body { font-size: 14.5px; line-height: 1.5; color: var(--ink-3); }

/* === Example report === */
.example {
  background: var(--paper);
  border: 1px solid var(--line-2);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.example-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
}
@media (max-width: 980px) { .example-grid { grid-template-columns: 1fr; } }
.example-text {
  padding: 44px 44px 36px;
  display: flex;
  flex-direction: column;
  gap: 20px;
  border-right: 1px solid var(--line);
}
@media (max-width: 980px) { .example-text { border-right: none; border-bottom: 1px solid var(--line); padding: 32px;} }
.example-stats {
  padding: 44px;
  background: var(--bg-2);
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0;
  align-content: start;
}
@media (max-width: 980px) { .example-stats { padding: 32px; } }
.stat-box {
  padding: 20px 16px;
  border-bottom: 1px solid var(--line);
  border-right: 1px solid var(--line);
}
.stat-box:nth-child(2n) { border-right: none; }
.stat-box:nth-last-child(-n+2) { border-bottom: none; }
.stat-box .v {
  font-family: var(--font-sans);
  font-size: 40px;
  letter-spacing: -0.03em;
  font-weight: 500;
  line-height: 1;
}
.stat-box .v sup { font-size: 14px; vertical-align: super; color: var(--ink-3); margin-left: 4px;}
.stat-box .k {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--ink-3);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-top: 8px;
}
.example-cta {
  padding: 28px 44px;
  border-top: 1px solid var(--line);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
  background: var(--paper);
  font-size: 13px;
  color: var(--ink-3);
}
@media (max-width: 980px) { .example-cta { padding: 24px 32px;} }

/* === Method === */
.method {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  border-left: 1px solid var(--line);
  border-top: 1px solid var(--line);
}
@media (max-width: 980px) { .method { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px) { .method { grid-template-columns: 1fr; } }
.method-step {
  padding: 32px 24px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  display: flex; flex-direction: column; gap: 10px;
  position: relative;
}
.method-step .step-num {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 38px;
  line-height: 1;
  color: var(--accent);
  margin-bottom: 12px;
}
.method-step .step-name {
  font-size: 16px;
  font-weight: 500;
  letter-spacing: -0.012em;
}
.method-step .step-desc {
  font-size: 13.5px;
  color: var(--ink-3);
  line-height: 1.45;
}

/* === Tabs (For whom) === */
.tabs-bar {
  display: flex;
  gap: 4px;
  border-bottom: 1px solid var(--line);
  margin-bottom: 32px;
  flex-wrap: wrap;
}
.tab {
  padding: 14px 20px;
  font-size: 14px;
  font-weight: 500;
  letter-spacing: -0.005em;
  background: transparent;
  border: none;
  cursor: pointer;
  color: var(--ink-3);
  position: relative;
  font-family: inherit;
  transition: color 150ms ease;
}
.tab:hover { color: var(--ink); }
.tab.active { color: var(--ink); }
.tab.active::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: -1px;
  height: 2px;
  background: var(--accent);
}
.tab-panel { display: none; }
.tab-panel.active { display: grid; animation: fade 240ms ease; }
@keyframes fade { from { opacity: 0; transform: translateY(4px);} to { opacity: 1; transform: none;} }

.tab-panel {
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: start;
}
@media (max-width: 820px) { .tab-panel { grid-template-columns: 1fr; } }
.tab-content h3 {
  font-size: 28px;
  letter-spacing: -0.022em;
  font-weight: 500;
  margin: 0 0 16px;
}
.tab-content p { font-size: 16px; color: var(--ink-2); line-height: 1.55; max-width: 52ch; }
.tab-content ul { margin: 18px 0 0; padding: 0; list-style: none; }
.tab-content ul li {
  padding: 10px 0;
  border-bottom: 1px solid var(--line);
  font-size: 14.5px;
  display: flex; gap: 12px; align-items: flex-start;
  color: var(--ink-2);
}
.tab-content ul li::before {
  content:"→";
  font-family: var(--font-mono);
  color: var(--ink-4);
  flex: 0 0 auto;
}
.tab-aside {
  padding: 28px;
  background: var(--paper);
  border: 1px solid var(--line-2);
  border-radius: var(--radius-lg);
  display: flex; flex-direction: column; gap: 20px;
}
.tab-aside .quote {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 22px;
  line-height: 1.25;
  letter-spacing: -0.012em;
  color: var(--ink);
  text-wrap: pretty;
}
.tab-aside .quote::before { content:"« "; color: var(--ink-4);}
.tab-aside .quote::after { content:" »"; color: var(--ink-4);}
.tab-aside .who {
  display: flex; gap: 12px; align-items: center;
  font-family: var(--font-mono);
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--ink-3);
}
.tab-aside .avatar {
  width: 32px; height: 32px;
  border-radius: 50%;
  background: var(--bg-3);
  display: grid; place-items: center;
  font-family: var(--font-sans);
  font-size: 12px;
  font-weight: 500;
  color: var(--ink-2);
  text-transform: none;
  letter-spacing: 0;
}
.tab-aside .deliverables {
  font-family: var(--font-mono);
  font-size: 11.5px;
  color: var(--ink-3);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  border-top: 1px dashed var(--line-2);
  padding-top: 20px;
  display: flex; flex-direction: column; gap: 8px;
}
.tab-aside .deliverables b { color: var(--ink); font-weight: 500; }

/* === Before / After === */
.ba-table {
  border: 1px solid var(--line-2);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--paper);
}
.ba-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-bottom: 1px solid var(--line);
}
.ba-row:last-child { border-bottom: none; }
.ba-row.ba-head { background: var(--bg-2); }
.ba-cell {
  padding: 18px 24px;
  font-size: 15px;
  line-height: 1.4;
  border-right: 1px solid var(--line);
  display: flex; align-items: flex-start; gap: 12px;
}
.ba-cell:last-child { border-right: none; }
.ba-cell.head {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--ink-3);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.ba-cell .icon {
  flex: 0 0 16px;
  margin-top: 4px;
  font-family: var(--font-mono);
}
.ba-cell.before { color: var(--ink-3); }
.ba-cell.before .icon { color: var(--ink-4); }
.ba-cell.after { color: var(--ink); }
.ba-cell.after .icon { color: var(--accent); }

/* === Offer === */
.offer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 0;
  border: 1px solid var(--line-2);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
@media (max-width: 980px) { .offer-grid { grid-template-columns: 1fr; } }
.offer-main {
  padding: 48px;
  background: var(--ink);
  color: var(--bg);
  display: flex; flex-direction: column; gap: 24px;
  position: relative;
  overflow: hidden;
}
@media (max-width: 980px) { .offer-main { padding: 36px;} }
.offer-main::before {
  content:"";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(circle at 100% 0%, color-mix(in oklab, var(--accent) 30%, transparent), transparent 50%);
  pointer-events: none;
}
.offer-main > * { position: relative; }
.offer-tag {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: color-mix(in oklab, var(--bg) 80%, transparent);
  display: inline-flex;
  gap: 10px; align-items: center;
}
.offer-tag::before {
  content:"";
  width: 6px; height: 6px; border-radius: 50%; background: var(--accent);
  box-shadow: 0 0 0 4px color-mix(in oklab, var(--accent) 24%, transparent);
}
.offer-price {
  display: flex; align-items: baseline; gap: 12px;
  font-family: var(--font-sans);
}
.offer-price .v {
  font-size: 64px;
  letter-spacing: -0.035em;
  font-weight: 500;
  line-height: 1;
}
.offer-price .per {
  font-family: var(--font-mono);
  font-size: 12px;
  color: color-mix(in oklab, var(--bg) 70%, transparent);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.offer-includes {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px 24px;
  margin-top: 4px;
}
.offer-includes li {
  list-style: none;
  font-size: 14px;
  display: flex; gap: 10px; align-items: flex-start;
  color: color-mix(in oklab, var(--bg) 88%, transparent);
}
.offer-includes li::before {
  content:"+";
  font-family: var(--font-mono);
  color: var(--accent);
}
.offer-aside {
  padding: 36px;
  background: var(--paper);
  display: flex; flex-direction: column; gap: 16px;
}
.offer-aside h4 { margin: 0 0 4px; font-size: 18px; letter-spacing: -0.012em; font-weight: 500;}
.offer-aside p { font-size: 14px; color: var(--ink-3); margin: 0; line-height: 1.5;}
.offer-aside .agency-block {
  margin-top: 12px;
  padding-top: 20px;
  border-top: 1px dashed var(--line-2);
}
.offer-aside .agency-block .price {
  font-size: 28px;
  letter-spacing: -0.02em;
  font-weight: 500;
  margin: 4px 0 6px;
}
.offer-aside .micro {
  margin-top: auto;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--ink-3);
  letter-spacing: 0.04em;
  text-transform: uppercase;
  display: flex; flex-direction: column; gap: 4px;
}

/* === FAQ === */
.faq-list {
  border-top: 1px solid var(--line);
}
.faq-item {
  border-bottom: 1px solid var(--line);
}
.faq-q {
  width: 100%;
  text-align: left;
  background: transparent;
  border: none;
  padding: 22px 0;
  font-family: inherit;
  font-size: 18px;
  letter-spacing: -0.012em;
  color: var(--ink);
  cursor: pointer;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  font-weight: 500;
}
.faq-q .marker {
  font-family: var(--font-mono);
  font-size: 14px;
  color: var(--ink-3);
  transition: transform 200ms ease, color 200ms ease;
  flex: 0 0 auto;
}
.faq-item.open .faq-q .marker { transform: rotate(45deg); color: var(--accent); }
.faq-a {
  max-height: 0;
  overflow: hidden;
  transition: max-height 320ms ease;
  color: var(--ink-2);
  font-size: 15px;
  line-height: 1.55;
}
.faq-a-inner { padding: 0 0 24px; max-width: 70ch; }
.faq-item.open .faq-a { max-height: 500px; }

/* === Form === */
.form-wrap {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border: 1px solid var(--line-2);
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--paper);
}
@media (max-width: 980px) { .form-wrap { grid-template-columns: 1fr; } }
.form-side {
  padding: 48px;
  background: var(--bg-2);
  display: flex; flex-direction: column; gap: 16px;
  border-right: 1px solid var(--line);
}
@media (max-width: 980px) { .form-side { padding: 32px; border-right: none; border-bottom: 1px solid var(--line); } }
.form-side h3 { font-size: 26px; letter-spacing: -0.022em; margin: 0; font-weight: 500;}
.form-side p { color: var(--ink-3); margin: 0; line-height: 1.5; }
.form-side ul { padding: 0; margin: 16px 0 0; display: flex; flex-direction: column; gap: 8px;}
.form-side li {
  list-style: none;
  font-family: var(--font-mono);
  font-size: 11.5px;
  color: var(--ink-3);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  display: flex; align-items: center; gap: 10px;
}
.form-side li::before { content:""; width:6px; height:6px; border-radius:50%; background: var(--accent); }

.form-fields {
  padding: 40px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}
@media (max-width: 980px) { .form-fields { padding: 28px; } }
.field { display: flex; flex-direction: column; gap: 6px; }
.field.full { grid-column: 1 / -1; }
.field label {
  font-family: var(--font-mono);
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--ink-3);
}
.field input, .field textarea, .field select {
  font-family: inherit;
  font-size: 14px;
  padding: 12px 14px;
  border: 1px solid var(--line-2);
  border-radius: var(--radius);
  background: var(--paper);
  color: var(--ink);
  transition: border-color 150ms ease;
  resize: vertical;
}
.field input:focus, .field textarea:focus, .field select:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 3px var(--accent-soft);
}
.field .role-pills {
  display: flex; gap: 6px; flex-wrap: wrap;
}
.role-pill {
  padding: 8px 12px;
  font-size: 13px;
  background: var(--paper);
  border: 1px solid var(--line-2);
  border-radius: 999px;
  cursor: pointer;
  transition: all 120ms ease;
  font-family: inherit;
  color: var(--ink-2);
}
.role-pill:hover { border-color: var(--ink); }
.role-pill.active { background: var(--ink); color: var(--bg); border-color: var(--ink); }

.form-success {
  padding: 24px;
  background: var(--ink);
  color: var(--bg);
  border-radius: var(--radius);
  display: flex; gap: 16px; align-items: center;
  grid-column: 1 / -1;
  animation: fade 280ms ease;
}
.form-success svg { flex: 0 0 auto; }

/* === Final CTA === */
.final-cta {
  text-align: center;
  padding: var(--pad-section) 0;
  border-top: 1px solid var(--line);
}
.final-cta .h-display { max-width: 18ch; margin: 0 auto 24px; }
.final-cta p { max-width: 56ch; margin: 0 auto 36px; color: var(--ink-2); font-size: 18px; line-height: 1.45; text-wrap: pretty;}
.final-cta .ctas { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap;}

/* === Footer === */
.footer {
  border-top: 1px solid var(--line);
  padding: 40px 0;
  font-family: var(--font-mono);
  font-size: 11.5px;
  color: var(--ink-3);
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.footer-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}
.footer-links { display: flex; gap: 24px; }
.footer-links a:hover { color: var(--ink); }

/* Density tweak overrides */
body[data-density="compact"] {
  --pad-section: clamp(48px, 6vw, 88px);
}

/* Hero variant: stack instead of side-by-side */
body[data-hero="stack"] .hero-grid { grid-template-columns: 1fr; }
body[data-hero="stack"] .hero-figure { max-width: 720px; margin: 24px auto 0; }
body[data-hero="stack"] .hero { text-align: left; }

/* Dark accent variant */
body[data-accent="graphite"] { --accent: oklch(28% 0.02 250); --accent-soft: oklch(28% 0.02 250 / 0.08); }
body[data-accent="ink-blue"] { --accent: oklch(50% 0.13 255); --accent-soft: oklch(50% 0.13 255 / 0.08); }
body[data-accent="amber"] { --accent: oklch(60% 0.14 60); --accent-soft: oklch(60% 0.14 60 / 0.08); }
body[data-accent="forest"] { --accent: oklch(48% 0.11 155); --accent-soft: oklch(48% 0.11 155 / 0.08); }